Invest in marketing your services online!
Online advertising and digital marketing are the new waves of advertising.
To begin with, people need to be able to discover your business online. For this reason, SEO, or Search Engine Optimisation, is very important. The principle is to optimise your site and online presence so that you appear high on search result rankings, thus making it easier for more potential customers to find you.
Earlier marketing strategies mainly relied on the concept of accumulating inbound links. However, with the recent change in Google algorithms and the shift in user interest, content marketing is where focus has shifted to.
Let us look at how you can improve the online presence of your website.
The IT Industry Guide is a collection of articles and resources by Internet Academy, Japan's first learning institute specialising in the Web. Here, we introduce you to industry insights in an easy-to-understand manner.
Table of contents
Focus on the content
Content marketing is a marketing tactic that places importance on creating high-quality web content for users, which in turn increases the incoming traffic to the website and enhances readership.
In addition to being a useful and informative resource, you end up building a relationship and establishing trust with your users.
Search engines now prioritise displaying sites that are likely to be of most value to users. If you are routinely putting out a wide variety of content relevant to your users, you are likely to appear higher on search results.
Reasons to work on content marketing
Here are a few reasons why you should consider engaging in content marketing.
1. Low risk
Content marketing can be as easy as writing a blog. It does not require a large investment.
By simply posting frequent, useful, and resourceful articles relevant to your business and users, you are reaping vast benefits.
2. Build relationships
By consistently posting high-quality content, you can easily gain the trust and engagement of many users. Users that rely on you to deliver a certain quality of content are more likely to become repeat-customers.
3. Social media outreach
One element of content marketing is to use social networking services like Facebook and Twitter to share and spread your content.
It is then easy for your audience to spread as people 'like' or 'share' your content further. It also increases your engagement, as some users may comment or reply to your posts, starting a conversation channel between your business and your users.
4. Remains a permanent asset
Content that you create and publish remains indefinitely on your site unless you choose to delete it yourself. Therefore, you can continue to attract an audience long after you have posted the content.
Also, if you continuously post content over an extended period of time, the wealth of knowledge your brand is seen to have accumulates and increases considerably.
5. Source of feedback
After creating, publishing, and sharing your content, it is important to go back and measure its value. You can look at popular articles, topics, and keywords to understand what your customers are interested in better.<
You can then use this information to improve your main website or even your products and services.
There are many ways to improve and increase traffic to your website through digital marketing strategies.
Using this IT Guide, Internet Academy hopes to slowly introduce you to articles about tips, tricks, advice, and resources on how to do so.
Stay tuned for more updates!
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