What is Digital Marketing? Introduction and Differences from Web Marketing

With the spread of smartphones and tablet terminals, corporate marketing activities and strategies are changing dramatically. Recently the term "Digital Marketing" has been mentioned often, but many people are confused about the difference between Digital Marketing and Web Marketing. So let's look at what they mean, shall we?

The IT Industry Guide is a collection of articles and resources by Internet Academy, Japan's first learning institute specialising in the Web. Here, we introduce you to industry insights in an easy-to-understand manner.

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What is Digital Marketing?

Marketing using digital devices such as smart phones and PCs and digital technology is called Digital Marketing. It refers to marketing that utilises a wide range of channels, such as websites and advertisements on the Internet, as well as promoting their products and brands through emails and applications. In Digital Marketing, it is possible to grasp what customers are seeking in real-time by collecting and analyzing data from demographic data, access history, etc. By visualising people's interests and interactions with data, we will be able to carry out accurate marketing approaches in optimal form.

Difference from Web Marketing

Web Marketing

Web marketing is marketing with a website as a channel, with the aim of improving user satisfaction and increasing the number of customers. This is accomplished by implementing policies that increase the content and functionality of websites by utilising their access history.

Digital Marketing

Digital marketing is aimed at improving the customer experience value by utilising the data collected by the terminal application, besides using the access history of the website. In other words, Digital Marketing is not limited to websites. It enables you to utilise multiple channels for marketing, such as e-mail and smartphone applications. In recent years, it has been expanded to include collection and analysis of data on social media promotions as well, and make use of it for marketing.

Future of Digital Marketing

How will Digital Marketing change in the future? There is no doubt that it will become more sophisticated and complicated, and AI (artificial intelligence) and big data will be very important in fortifying the future of Digital Marketing.

The recommendations generated based on the user's browsing history, behavior history, user attributes, and product relevance based on online shopping is the result of a function based on AI.

The AI method is "rule based" where people teach their own experience as a rule to the computer. "Old machine learning" was where people decide a learning method, then give data to the computer and let them learn. Now computers have evolved to carry out "deep learning" where autonomous learning is carried out. The background of the development of AI is that it has become possible to prepare and absorb a huge amount of data (Big Data) due to advances in hardware and software.

Therefore, in order to discover the latent needs of customers and advance your marketing activities, it is necessary to master SQL (Structured Query Language) in the future. This is often used in the artificial intelligence field to manipulate Big Data databases accumulated in Java.

In conclusion

A company's fate depends on whether they can accurately grasp what their customers are seeking. Digital Marketing techniques enable real-time data collection - which is something that traditional marketing could not achieve. This helps strengthen customer ties.

If you are interested in learning or pursuing a career in Digital Marketing, you should learn about the techniques that are indispensable to that understanding. Please feel free to attend a trial lesson of Internet Academy's Digital Marketing course to see if it is the right fit for you!